About Us

Holistically Integrated Design and Innovation for Everyone:

Jay Street Baby is redefining baby products with holistically integrated design and
innovation. The first creation, Choo Choo the Seahorse, is not just a teether—it’s a
sensory development tool crafted to inspire curiosity and support a baby’s growth.
Paired with an enchanting bedtime storybook, Choo Choo creates a complete
experience for babies and their families.

Founded by renowned industrial designer Scott Henderson, the brand builds on his
legacy of creating blockbuster products for leading baby companies. With this new
venture, Scott brings his expertise to a collection of products designed to celebrate
and elevate everyday moments.

Rooted in Brooklyn, New York, Jay Street Baby reflects the vibrant energy of its
home and is a celebration of life for everyone.